The “terrible twos” – it’s the infamous age where children become tenacious in exploring their independence, discover there is a reason for everything, and become quite famous for relentlessly asking, “Why?” However, as evidenced by the countless number of books, the topic of “why” has continuing significance today… even in business.
Bestselling authors, Jim Collins, Patrick Lencioni, and Simon Sinek suggest that an organization’s ability to answer its “why” is critical to its success and sustainability.
An organization with a clear reason for existing will inspire people, guide their behaviors, and pilot decision-making regarding its future.
Additionally, these authors agree that an organization’s “why” must be inspirational, aspirational and grand. Lencioni goes as far as to say your “why” needs to be completely idealistic. It starts with asking, “How do we contribute to a better world?” Collins & Porras affirm that, similar to the inquisitive 2-year old, an organization needs to ask, “Why do we exist?” then ask “Why?” and “Why do we do that?” again and again, until the answer leads to the highest purpose or reason for existence.
At North Group, we exist to support the development of leaders and organizations toward their highest potential. Why do you exist?
Stay tuned for our March 4th blog, when Mitch Taylor of Mersen explains their “why.”